ShampoosConditionersMasques & Extra HelpFoundationsStylingWear & CareColor ControlCurl Conscious
SHAMPOOS
Thickening Shampoo
Why
Oomph, fullness, moisture, control, color-compatible
Who
Fine, thinning, limp, flyaway, and anyone craving fullness
When
Daily; followed by Thickening Conditioner
How
Wet hair, lather in palms, massage through and rinse thoroughly.
Seaweed Shampoo
Why
Mild, nutritious, marine extracts, color-compatible
Who
Practically anyone, ideal for frequent bathers
When
Daily; followed by Seaweed Conditioner
How
Wet hair, lather in palms, massage through and rinse thoroughly.
Let it Shine Shampoo
Why
Lightweight cleansing, shine, color-safe
Who
Those who crave shine
When
Whenever you wash, followed by Let it Shine Conditioner
How
Wet hair, lather well and rinse thoroughly. Follow with Let it Shine Conditioner.
Creme de Coco Shampoo
Why
Moisture, shine, fantastic fragrance, color-compatible
Who
Anyone, great for thicker, coarser or ethnic hair types
When
Daily; followed by Creme de Coco Conditioner
How
Wet hair, lather in palms, massage through and rinse thoroughly.
Alojoba Shampoo
Why
Certified organic ingredients, moisture-rich, soothing, lightweight smoothie, color-compatible
Who
Normal-to-dry types; practically anyone
When
Daily; followed by Alojoba Conditioner
How
Wet hair, lather in palms, massage through and rinse thoroughly.
Tonic Shampoo
Why
Scalp-soothing, aromatic, invigorating, cooling
Who
Anyone, unless very dry or chemically treated
When
Daily; followed by Tonic Lotion
How
Wet hair, lather in palms, massage through and rinse thoroughly.
Gentle Shampoo
Why
Mild, moisture-rich, color-compatible
Who
Practically anyone, the chemically treated
When
Daily; followed by Super Rich Conditioner, or Deeep Treatment once a week
How
Wet hair, lather in palms, massage through and rinse thoroughly.
Sunday Shampoo
Why
Clarifying, a weekly detox, deep cleansing, refreshing, balancing, rids build-up
Who
Anyone, unless chemically treated
When
Weekly (any day will do); a great preparation for a twenty-minute, weekly Deeep Treatment or immediately before a color service (but not after)
How
Wet hair, lather in palms, massage through and rinse thoroughly.
CONDITIONERS
Thickening Conditioner
Why
Oomph, fullness, moisture, control, color-compatible
Who
Fine, thinning, limp, flyaway, and anyone craving fullness
When
Daily; following Thickening Shampoo
How
Comb or work through clean, wet hair and rinse thoroughly.
Let it Shine Conditioner
Why
Lightweight conditioning, shine, hydration, detangling, smoothes flyaways, softens, color-safe
Who
Those who crave shine
When
Whenever you wash, following Let it Shine Shampoo
How
After washing, smooth through and leave in for a minute or two. Rinse thoroughly. For high shine, use Shine On (and on) Finishing Spray after styling.
Leave In (rinse out) Conditioner
Why
Lightweight moisture, frizz and flyaway control, detangling, curl management
Who
Anyone; a great creme rinse or styling primer for finer hair
When
Daily; in the shower or afterward, alone or in combination with styling products
How
Wet hair, lather in palms, massage through and rinse thoroughly.
Seaweed Conditioner
Why
Mild, nutritious, marine extracts, color-compatible
Who
Practically anyone, ideal for frequent bathers
When
Daily; following Seaweed Shampoo
How
Comb or work through clean, wet hair and rinse thoroughly.
Creme de Coco Conditioner
Why
Moisture, shine, fantastic fragrance, smoothing, color-compatible
Who
Anyone, great for thicker, coarser or ethnic hair types
When
Daily; following Creme de Coco Shampoo
How
Comb or work through clean, wet hair and rinse thoroughly.
Alojoba Conditioner
Why
Certified organic ingredients, moisture-rich, soothing, lightweight smoothie
Who
Normal-to-dry types; practically anyone
When
Daily; following Alojoba Shampoo
How
Comb or work through clean, wet hair and rinse thoroughly.
Super Rich Conditioner
Why
Moisture, nutritious, detangling, color-compatible
Who
Practically anyone; the chemically treated
When
Daily; following Gentle Shampoo
How
Comb or work through clean, wet hair and rinse thoroughly.
MASQUES AND EXTRA HELP
Creme de Coco Masque
Why
Luxurious moisture, softness, silkiness, gloss and a fantastic fragrance; color-compatible
Who
Anyone, great for thicker, coarser or ethnic hair types
When
Once a week (or as often as you like), following Creme de Coco Shampoo.
How
Once a week, after shampooing, smooth a generous amount into hair and relax for seven minutes or more.
Deeep
Why
Protein-rich repair, deep conditioning, softness, color compatible
Who
Normal-to-dry types; good for the chemically treated
When
Once a week, for twenty minutes (maximum), under heat if possible
How
In the salon or at home: wash hair, apply evenly when damp, not dripping-wet. Swaddle head with cling wrap, a warm towel, a shower cap, or all three. For optimal effect, sit under a lamp, a dryer, in a steamroom, a sauna, a hot tub, a hot spring, or simply the sun. Relax. Breathe.
Bb.Thickening Serum
Why
Leave-in treatment fattens and fortifies over time for thicker, stronger strands and fuller hair
Who
Those wearing thin, the fine, and the ultra-fine.
When
Nightly. Twice-daily for the ultra-fine.
How
Before bed, pump serum into palms 2 or 3 times; work into roots and through damp or dry hair. Longer hair types should pump again and be sure to smooth through ends.
FOUNDATIONS
Prep
Why
Lower pH than water, detangling, invisible, vitamin-rich, lubricating, a must before styling
Who
Anyone; good for ultra-fine, limp, relatively healthy hair
When
Daily; to detangle and prepare hair for styling; anytime to dampen and reactivate products already in hair; to wet down hair and lubricate the blade while cutting
How
Spray liberally and evenly (it’s impossible to use too much) on damp hair and work through.
Tonic Lotion
Why
lower pH than water, detangling, vitamin-rich, lubricating, moisturizing, scalp-soothing, a must before styling
Who
Anyone; a better choice (than Prep) for dry, coarse, porous or colored hair
When
Daily; to detangle and prepare hair for styling; anytime to dampen and reactivate products already in hair; to wet down hair and lubricate the blade while cutting
How
Spray liberally and evenly on damp hair and work through.
STYLING
Styling Lotion
Why
Light hold, lightweight, compatibility, heat protection
Who
Anyone; a good choice for fine, frequently styled, fragile or chemically treated hair
When
Anytime; after Prep or Tonic Lotion and before heated tools
How
Spray on damp hair evenly by sections. Work through and style.
Thickening Hairspray
Why
Structure, moderate hold, body, heat protection, oomph, fullness
Who
Anyone; not just for fine hair (despite the name)
When
Anytime; after Prep or Tonic Lotion and before heated tools. It can also be used to finish a style for light hold and control.
How
Spray on damp hair evenly by sections. Work through and style. It can also be used to finish a style for light hold and control.
Styling Creme
Why
Strong hold, midweight, body-building
Who
Anyone
When
Anytime; after Prep or Tonic Lotion
How
Work through damp hair and style. The more you use, the more hold you’ll get. Use with a blow-dryer for more volume and softer hold.
Styling Creme + a drop of DeFrizz mixed in = humidity-proofing, softer hold. Finish with Brilliantine for separation and shine.
Bb.Texture
Why
Provides lift, volume, grit and grip. Gives a dry, matte finish and builds easily with memory and moldability.
Who
Anyone (all it takes is the right attitude…and application).
When
Anytime (as long as hair is damp).
How
Work through damp hair (a must). Start with a small amount and build. Let sit a minute, then loosen and ruffle, freehand. Apply at roots for extra lift. Use a diffuser for more volume all over.
Grooming Creme
Why
Texture, separation, satin finish, moisture, volume control, smoothness
Who
Anyone; use very sparingly on very fine hair; good for thick, coarse, and afro textures or dry hair; good for men, minimalists or one-minute styling
When
Anytime; after Prep or Tonic Lotion, on its own or with other products to add texture and shine
How
Start with a very small amount and build up as needed. Squeeze onto palm, work through damp hair with fingers to tousle, slick with a comb or press with a ‘do rag.
Brilliantine
Why
Texture, separation, sheen, moisture, anti-frizz, lustre
Who
Anyone; use very sparingly on very fine hair; good for thick, coarse, or dry hair
When
Anytime; after Prep or Tonic Lotion, on its own or with other products to add texture and shine
How
Start with very small amounts and build up as needed. Squeeze onto palm, work through damp hair with fingers to tousle or a comb to sleek.
Bb.Gel
Why
Medium to strong hold, flexibility, memory, shine
Who
Anyone
When
Anytime; after Prep or Tonic Lotion; before setting and styling
How
Work a small amount through hair (add more as necessary); style and let dry; brush through for softer look.
Gellac
Why
Super-strong hold, high shine, firm, long-lasting finish
Who
Anyone who wants hair to REALLY stay put.
When
Anytime; after Prep or Tonic, before setting and styling
How
Start sparingly and increase as needed; work a small amount through towel-dried hair (the drier the better) and sculpt, mould, spike or slick.
Styling Wax
Why
Texture, soft hold, shine, separation, water soluble
Who
Anyone
When
Anytime; after Prep or Tonic Lotion, before styling
How
Spread a dime-sized dab or two through fingers and work through barely damp or dry hair. Use throughout for texture, or just on ends for shape and separation.
Styling Wax + a drop of DeFrizz mixed in = less hold, more shine
Sumowax
Why
Texture, strong hold, flexibility, shine, separation, sleekness
Who
Anyone; a natural for short hair; won’t overwhelm fine hair
When
Anytime; after Prep or Tonic Lotion, (wait until dry) before styling
How
Spread a dime-sized dab or two onto palms, rub briskly together to warm and soften, or heat by holding a blow-dryer to the mouth of the jar and skimming the top layer. Evenly coat fingers and hands and lightly spread through hair.
Sumowax first + Bb.Shine after = softer hold
Sumotech
Why
Form, lightweight structure, texture, flexible hold, matte finish, separation, water soluble
Who
Anyone; a natural for short hair; won’t overwhelm fine hair; perfect for highly textural cuts
When
Anytime; after Prep or Tonic Lotion, (wait until dry) before styling
How
Spread a dime-sized dab or two onto palms and work through barely damp or dry hair with fingers and style. Work quickly and try not to overwork; spray down with Tonic (or Gloss) to rework or to cut hold.
Sumotech + Grooming Creme mixed in = less hold, more weight
Defrizz
Why
Lightweight, humidity protection, shine, flyaway control
Who
Anyone; good for curls and frizz-prone types
When
Anytime; after Prep or Tonic Lotion, before, during and after styling
How
Squeeze a few drops onto palm, work through hair with fingers. Use on damp hair to define curl and control frizz (blow-dry or let dry) and on dry hair to add sheen, control flyaways and add movement.
DeFrizz + Leave In mixed in = smooth blow-drying.
DeFrizz + Styling Creme mixed in = hold.
Straight
Why
Humidity protection, heat protection, heat-activated hold, super-soft feel
Who
Curly hair of any type
When
Anytime; after Prep or Tonic Lotion, before heat styling
How
Squeeze onto palm, work through damp hair with fingers. Blow-dry under high tension to straighten.
Straight first + Thickening Hairspray after = extra body and hold.
Straight first + Bb.Shine after = high shine.
Shine on Finishing Spray
Why
Lightweight silicone formula, high shine, reduced flyaways, separation, softness
Who
Those who crave shine
When
Anytime after styling, to shine on (and on…)
How
For high shine and flyaway control, mist directly onto dry, styled hair. For separation, spray in palms and detail with fingertips. Layer over any product. Use sparingly.
Holding Spray
Why
Workable hold, lightweight, heat protection, pump spray
Who
Anyone
When
Anytime; after Prep or Tonic Lotion, during styling; excellent for use with curling tongs, flat irons and the like
How
Hold about 10 inches away from hair and spritz in fluid, even strokes. When using with heat tools, separate hair into sections and mist each one just prior to contact. To finish, apply evenly to dry and styled hair or to touch up specific areas.
Holding Spray first + Brilliantine after = softer hold, separation and shine.
Extra Strength Holding Spray
Why
Super-strong hold, long-lasting finish, pump spray (wet application)
Who
Anyone
When
As a last step to finish and hold when hair is dry and styled
How
Hold about 10 inches away from hair and spritz in fluid, even strokes. Apply an extra spritz or two at the roots for added height. Apply a touch of Gloss on top for extra shine.
Does it All
Why
Workable control, lightweight, heat protection, fine aerosol mist, environmentally safe
Who
Anyone; one of the most popular editorial stylist tools in the industry
When
Anytime; after Prep or Tonic Lotion, during styling
How
Useful with any styling method. Hold about 10 inches away from hair and spray in fluid, even strokes. When using with heat tools, separate hair into sections and mist each just prior to contact. To finish, apply evenly to dry and styled hair and build as many layers as you need (it’s nearly impossible to use too much).
Does It All first + Brilliantine after = separation and shine
Sumotech first + Does It All after = a shinier texture, stronger hold
Sumotech first + Does It All after = a shinier texture
Spray de Mode
Why
Flexible hold, heat protection, memory
Who
Anyone
When
Excellent while styling dry hair, with heat tools or as a flexible finishing spray.
How
Hold about 10 inches away from hair and spray in fluid, even strokes. When using with heat tools, separate hair into sections and mist each just prior to contact. To finish, apply evenly to dry and styled hair.
Classic Hair Spray
Why
Strong hold, fine aerosol mist, no residue, no flakes, environmentally safe
Who
Anyone
When
Anytime; after Prep or Tonic Lotion, Thickening Spray, Styling Lotion or any structure product, after styling to set
How
Hold about 10 inches away from hair and spray in fluid, even strokes to apply evenly to dry and styled hair or to touch up specific areas.
Classic Hairspray first + Brilliantine after = more separation and shine
Hair Powder
Why
Instant fullness, blended roots, no-slip updos, dry cleansing
Who
ideal for oily hair, styling fine hair and root touch-ups
When
Daily; on dry hair
How
Hair Powder requires a slightly oily surface to adhere to. We recommend a light application of Styling Wax as a base if hair is clean. Section dry hair at the scalp; hold can 10-12 inches away from hair and spray thoroughly, being sure to penetrate all layers (if an overall effect is desired). Let dry; shake out excess with fingers and style.
Surf Spray
Why
Texture, matte finish, volume, light hold, body
Who
Anyone; excellent for wavy types and landlocked surfers with winter blues; adds body to fine hair
When
Anytime; after Prep or Tonic Lotion, before styling
How
Work through damp or dry hair, let dry naturally or blow-dry with a diffuser.
WEAR AND CARE
Mending Shampoo
Why
This ultra-mild cleanser begins treating damage without stripping color, wilting perms or reverting chemically straightened hair.
Who
The truly damaged (who regularly color, straighten or perm).
When
Whenever you wash, followed by Mending Conditioner or Masque.
How
Wet hair, lather. Rinse.
Mending Conditioner
Why
This rich conditioner begins repairing damage without stripping color, wilting perms or reverting chemically straightened hair.
Who
The truly damaged (who regularly color, straighten or perm).
When
After cleansing with Mending Shampoo, followed by Mending Complex.
How
Smooth evenly through hair and wait 1-2 minute. Rinse.
Mending Complex
Why
This potent, daily leave-in treatment penetrates and seals the cuticle for sustained repair, shine, protection and flyaway control.
Who
The truly damaged (who regularly color, straighten or perm).
When
Daily.
How
For most intense care, lightly coat dry or damp hair daily. Do not rinse. Style as usual.
Mending Masque
Why
For ultimate repair, this weekly masque restores strength, increases elasticity and detangles to leave hair marvelously manageable.
Who
The truly damaged (who regularly color, straighten or perm).
When
Once a week, followed by Mending Complex.
How
For intense repair, distribute evenly and massage. Rinse after 10 minutes.
Quenching Shampoo
Why
This ultra-mild cleanser begins treating hair without sapping moisture.
Who
The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes).
When
Whenever you wash, followed by Mending Conditioner or Masque.
How
Wet hair, lather. Rinse.
Quenching Conditioner
Why
This hydrating conditioner begins replenishing vital moisture in the shower.
Who
The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes).
When
After cleansing with Quenching Shampoo, followed by Quenching Complex.
How
Smooth evenly through hair and wait 1-2 minutes. Rinse.
Quenching Complex
Why
A potent, daily, leave-in treatment that quenches the cuticle smooth, seals in moisture, renews shine and protects (keeping flyaways… away).
Who
The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes).
When
Daily.
How
For deepest care, lightly coat dry or damp hair daily. Do not rinse. Style as usual.
Quenching Masque
Why
Used weekly, this profound hydrator restores natural moisture barrier for supple softness, strength and sublime detangling.
Who
The terribly thirsty (from chronic dryness or repeated heat styling and brush strokes).
When
Once a week, followed by Quenching Complex.
How
For deep replenishment, distribute evenly and massage. Rinse after 10 minutes.
COLOR CONTROL
Color Support Shampoo
Why
Shine, strength, vibrance, balance, color retention
Who
Anyone who colors their hair
When
Use every second washing
How
Wet hair, lather shampoo in palms, massage through and rinse thoroughly. Follow with Color Support Conditioner.
CURL CONSCIOUS
Smoothing Shampoo
Why
Gently cleanse and help curls take shape right out of the shower – shiny and frizz-free.
Who
A must for anyone with naturally (or chemically) curly hair.
When
Whenever you wash, followed by Smoothing Conditioner or Nourishing Masque and Curl Conscious styling products.
How
Wet hair, lather well and rinse thoroughly; repeat if necessary (it shouldn’t be).
Smoothing Conditioner
Why
Turn tangles into tendrils with this whisper–light yet thorough curl–enhancing conditioner.
Who
A must for anyone with naturally (or chemically) curly hair.
When
Whenever you wash, following Smoothing Shampoo; once a week (or as needed); supplement with Nourishing Mask.
How
Comb through and leave in for a minute or two; rinse thoroughly.
Nourishing Masque
Why
This deep conditioning masque softens texture and helps curls feel fabulous without adding weight.
Who
Curly hair types looking for lightweight, yet intense, deep conditioning.
When
Once a week (or as needed), following Smoothing Shampoo (thirsty curls can use it in place of an everyday conditioner).
How
Apply evenly and wait 10 minutes; rinse well (use as often as needed).
Defining Creme
Why
Support soft, fine curls that tend to droop – keep them shapely and resilient.
Who
A must for anyone with naturally (or chemically) curly hair.
When
After using Smoothing Shampoo and Conditioner or Nourishing Masque.
How
Apply a dime-sized amount to damp hair from the nape forward, roots to ends; heat-style or air-dry.
Calming Creme
Why
Smooth, soften and loosen tight curls that tend to frizz – keep them tamed and defined (without crunchiness).
Who
A must for anyone with naturally (or chemically) curly hair.
When
After using Smoothing Shampoo and Conditioner or Nourishing Masque.
How
Apply a quarter–sized amount to damp hair from the nape forward, roots to ends; heat-style or air-dry.
Holding Foam
Why
Keep curls together regardless of heat or humidity with flexible, durable hold.
Who
A must for curly types in need of more hold and structure.
When
After using Smoothing Shampoo and Conditioner or Nourishing Masque.
How
Dispense a quarter-size amount and activate in hands; apply to damp hair from the nape forward, roots to ends; heat-style or air-dry.
Reactivating Mist
Why
Reawaken soft waves or tame hyperactive curls – perfect for mid-morning touchups (and evening revivals).
Who
For all curl types looking to refresh curls throughout the day.
When
Mist anytime throughout the day to tidy and refresh curls (use last when layering with other products).
How
Mist from roots to ends on dry, styled hair (anytime).
